Sales & Follow-Up On Autopilot
Delegating the resources to follow up with every single unsold prospect is time-consuming - so let our system do it for you!
Have you ever dreamed about how beneficial it would be to not only keep track of every single prospect but be able to automate specific outreach at designated times?
If you are already getting a steady flow of leads, chances are you have plenty of new prospects, booked appointments, no-shows, unsold prospects, and long-term follow-ups
The Purpose:
Through serving 50+ clients over the last 2 years in a variety of industries, very few know the importance of communication better than Nelly does.
While paid ads, sales funnels, and lead tracking are all crucial, where is your communication coming from?
Does any 7, 8, or 9-figure business owner manually type & send 100’s of text messages or emails to their prospects every day? (The answer is no!)
They let properly designed systems do it for them which aids in increasing staff efficiency, and the total LTV (lifetime value) of every prospect.
The Process
Just like every aspect of Nelly’s battle-tested 4-step process, thorough research is conducted on the purpose of any SMS or Email sequence being sent out.
- Book a demo?
- Confirm a demo?
- Invite to a webinar?
- Educate a prospect?
- Download a lead magnet?
- Direct prospect to point of purchase?
- To educate & build trust?
- A no-buy follow-up sequence?
- A special offer or discount?
- A 1-time sale?
A complete understanding of the purpose of any sequence is crucial in its rate of success.
Like always at Nelly IS Marketing, we cross every T and dot every I. (Literally!)
The Execution:
Once we have a clear conclusion of the direction of your sequences, we begin our Avatar research.
“Who Is My Avatar And Why Do They Matter?”
Great question. Actually, your avatar is everything that matters.
The avatar is your ideal candidate – this is who it’s your job to resonate with, and who you are speaking to.
They are ultimately, who you are selling to.
To speak to them in the most effective language, we do thorough research on your avatar by compiling a list of common interests, personality traits, and much more data. (This process is of course kept top secret!)
Once your avatar has been identified, we then begin our copywriting process.
We will lay out the framework for the purpose of any SMS or Email sequence to our full-time copywriter, and they will begin carefully crafting each sequence as if you would have written it yourself.
Trust in knowing every member of the Nelly IS Marketing team is a full-time, permanent employee - we take pride in every project we put our hands on as if it were our own.
Once each sequence has reached completion, it is then personally approved by Nelly and directed on any final optimizations, to which it is then sent to you (the client) for final approval before implementation.
The Optimization:
With every Email marketing campaign we activate, not only will we A – B split-test subject lines for the winning open rate, but we can also check:
- Delivery rate
- Click-through rate
- Marked as spam
- Unsubscribe rate
- And much more…
We will compile a list of data into our KPI (key performance indicator) live spreadsheet, and use this data to further optimize your existing campaigns, or future campaigns.
Through this strenuous process, you can ensure every dollar is well spent and your campaign will deliver MAXIMUM results.
Click below and book a call with our team today!
